Entry #5: Chaotic Mayhem
https://youtu.be/VtL_YbVnYNM In the realm of insurance commercials, one character stands out as both entertaining and thought-provoking - Mayhem, played by Dean Winters. Mayhem personifies the unpredictable and chaotic events that can befall us in our daily lives. The commercial opens with a scene of a cozy home on the night before Christmas Day. Suddenly, Mayhem appears in the form of a mouse causing chaos by giving the homeowner a scare. The woman's serene night is instantly disrupted, highlighting the unexpected ways of life's mishaps. One of the rhetorical devices at play in this commercial is pathos, or emotional appeal. By depicting a relatable scenario of a peaceful night turned chaotic, the commercial elicits a sense of empathy from viewers who have experienced similar instances of disruption in their own lives. The frustration and exasperation felt by the woman in the commercial resonate with the audience on a visceral level, drawing them into the narrative. Additi...